When does it make sense and when does it not?
Since payment alternatives such as UPI, e-wallets and USSD - based mobile banking through different platforms are directly or indirectly linked to the user's bank account one needs to be extra careful to keep hackers at bay, explains Adhil Shetty, CEO, BankBazaar.
The Reserve Bank of India's latest data indicate that spending per card is rising steadily - something that consumers should worry about
Don't get carried away by the initial success of an idea. You must be open to change, be ready to tweak or make a strategic shift, if the market demands that you do it.